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The CRM space is a $44 billion industry—with projections to double and reach $80 billion by 2025. And yet, less than 40% of CRM customers have end-user adoption rates above 90%. What this means is, even though businesses all over the world see value in customer relationship management tools, they ha...

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Politically, economically, and socially, COVID-19 has changed the world. Businesses have either temporarily closed or are opening at reduced capacity, the economy has slowed, and companies are looking for opportunities to maintain or even grow market share. If you want to gain market share despite c...

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When top producers at mortgage conferences are asked for the secret to their success, they have a simple answer: "I call people." Loan officers may be dismayed by the idea of adding more calls to their crammed to-do list — especially since calling prospects is widely considered the least pleasant p...

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Personal connections are everything in business—you’ve worked hard to build these relationships, so don’t let all that hard work go to waste. In today’s increasingly competitive mortgage marketplace, engaging customers with content that is relevant to them is essential for securing repeat business a...

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