Posts by Chris Harrington
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Finding new mortgage business is easier than ever, thanks to new business analytics. DENVER, March 21, 2022 -- Usherpa, the real estate and mortgage industry’s original enterprise CRM technology, has updated its offering with the addition of new SmartScore™ alerts specifically designed to provide l...
Executive points to significant benefits stemming directly from the Usherpa relationship.DENVER, CO, USA, February 28, 2022 /EINPresswire.com/ -- Usherpa, the real estate and mortgage industry’s original enterprise CRM technology, has published a new case study in which executives at Eustis Mortgage...
In my recent blog posts, I’ve been writing about how simple loan status updates have evolved into powerful marketing tools that lenders are using to increase borrower satisfaction and to keep borrowers in the pipeline until they close to increase pull-through. In my last post, I wrote about how the...
Lenders who provide more (and more accurate) information to borrowers during the loan origination process achieve higher levels of borrower satisfaction, which leads directly to more repeat and referral business. But only if the borrower stays with the lender until the loan closes. That only happ...
Consumers need to know what’s going on with their mortgage loan or they will abandon the lender and go with someone else. For each loan they take out, borrowers are completing loan applications with a number of lenders. They close with the one that best meets their expectations. What do they expect...