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Have you ever had a warm prospect go cold out of the blue? It can be frustrating to feel like you wasted your time on a prospect who inexplicably lost interest. But there’s worse news: It’s probably your fault. Why Your Prospects Went Cold In most cases, warm prospects don’t go cold for no rea...
Are you sitting down? Here’s a fact that might blow your mind: People don’t buy the best product. In fact, most people aren’t even really capable of determining which product is the best! That doesn’t mean that it’s not important to provide a great product — but it does mean that the quality of your...